I love when makeup brands put a lot of thought into their product development and really consider consumers rather than just following trends. I feel like It Cosmetics continues to stay the course off creating user friendly makeup products for the everyday woman. You don’t have to have an advanced degree in beauty to use their stuff. It’s a high quality, straight forward and dependable brand.
This new Superhero Eye Transforming Anti-Aging Super Palette launches today on Ulta and will hit the brick and mortar Ulta stores in September. The palette retails for 42.00 and includes 3 Superhero eye foundations: Confidence, Pow and Magical. Three Superhero nudes: Limitless, Powerful, Aura. Three Superhero Neutrals: Unstopable, Superstar and Fearless. And the palette is rounded out with 3 Superhero liners: Bold, Daring and Superhero.
Here are swatches of all the shades. The left side is indoor lighting and the right side is in full sunlight.
From bottom to top: Confidence, Limitless, Powerful and Aura.
From bottom to top: Pow, Unstoppable, Superstar and Fearless.
From bottom to top: Magical, Bold, Daring and Superhero.
Here are some features of this palette
- First-Ever Breakthrough Innovation! Superhero Eye Foundation Eyeshadows color correct, neutralize and smooth for perfectly prepped lids! Wear alone or as your all-over base color.
- Superhero Nudes give you a flawlessly gorgeous, “no-makeup” look! Wear alone or with other shadows.
- Superhero Neutrals complement the twinkle in your eyes and make your eye color come alive! Wear alone or as your contour crease color.
- Superhero Liners are super-intensely pigmented for beautiful definition! Wear wet or dry, as your eyeliner or contour crease color.
Here are some of the key benefits to using the Superhero Anti-Aging Super Palette:
- 12 all-new, must-have Superhero-inspired shades, perfect for all skin tones!
- Superhero Pigment Power Technology for super saturated, velvety, skin-loving color that lasts.
- Revolutionary Superhero Eye Foundation Eyeshadows color correct, neutralize and smooth lids.
- Easy how-to guide gives you the power to create limitless eye looks, from natural to classic to smokey.
- Anti-aging peptides, antioxidants, silk and hydrolyzed collagen.
aglitterylife.com 
While not unique, these colors are stunning! For it Cosmetics it’s quite a departure from the last three Pretty Palettes they’ve put out and the packaging is so elegant. I definitely WANT this! Please tell you’re going to wear these on one of your next vids. I’ll be looking forward to it. Thanks for sharing, Trisha.
I agree with you! This is a great direction for them! I’ve been having fun playing around with it and will make sure to mention when I am wearing it! Thanks for the support!